Protecting Your Brand

Arquivo em: Map Printing / January 31, 2018

Maps bring data and information to life. However maps do more than orient people to places or ideas. They depict your brand. What is yours saying about your business?   A Watery Image Businesses boasting clip art logos may be getting by, but this generic, diluted art can come back to bite. Without the ability […]

The Evolution of Digital Printing

Arquivo em: Map Printing / January 17, 2018

Evolving dramatically over the past two decades, digital printing has completely transformed the way printed marketing materials are created and used by businesses to showcase products and services. As opposed to offset printing, which requires specially created printing plates to make identical copies, digital printers provide the capacity to make a different impression on each-and-every […]

Is Offset Map Printing Under Threat of Extinction?

Arquivo em: Map Printing / January 3, 2018

As the media continues to express its belief ‘print is dead,’ and digital technology proceeds to rocket forward, will your favored map printing medium go the way of the dinosaurs? Just as vibrant and profitable of a segment as it was in previous years, offset printing is far from extinct. Bridging the Gap Between Digital […]

Trying to Create a Map, But Confused About Map Scales? Read This!

Arquivo em: Map Printing / December 20, 2017

Your Guide to Understanding Map Scales & Beginning New Map Construction Scratching your head over map scales? Choosing the right one for your upcoming project will be essential to success. Too little detail, and your map will be hard to use. Too much, and you could overwhelm the reader, sending them screaming to more easily […]

How to Choose the Best Map Scale

Arquivo em: Map Printing / December 13, 2017

Zoom In or Zoom Out? Choosing the Best Map Scale Essential to the appearance and functionality of your map, determining map scale is no small endeavor. A reduction which seeks to translate real world dimensions to those of the map plane, careful consideration and calculation is necessary to achieving winning map results. Greatly affecting the […]

The Power of Paper

Arquivo em: Map Printing / December 4, 2017

Paper holds secret powers. Granting a subconscious first impression that can’t be ignored, the feel of your substrate is the body language of your map. Paper can quietly elevate it to Olympian levels of greatness, or surreptitiously stab you in the back. If the difference between mediocrity and greatness is in the materials you choose, […]

How Often Should You Replace Those Old Paper Maps?

Arquivo em: Map Printing / November 29, 2017

One of the most common questions a map producer is asked by customers is, “How often do you update your paper maps?” Those new to map production often wonder the same. With the ever-constant updating of software in today’s digital era, are they lagging behind the times?  There is, unfortunately, no ‘one-size-fits-all’ answer…   The […]

Great Expectations: Ensuring Map Printing Color Results

Arquivo em: Map Printing / November 23, 2017

What Happened to My Map Colors? Avoiding Printing Mishaps When it comes to printing and color management, chances are you’ll eventually learn a lesson the hard way. There are simply so many ways to misread color along the design and pre-press process, even seemingly little mistakes can lead to shockingly ‘off-color’ results, particularly for the […]

The Path to Better Printed Results

Arquivo em: Map Printing / November 17, 2017

Perfectly created digital map printing file burning a hole in your outbox? Hold on to your horses. Before you send your project off to the presses, avoid assumptions that could send those precious printed results to the recycle bin. Have You Spoken with Your Printer Yet? Communication is key to celebratory results. Each map printing […]

Don’t Crack Up: Map Folding Complications

Arquivo em: Map Printing / November 14, 2017

Cracked ink is just one of the many map folding complications that can sabotage an otherwise stellar project. Fortunately, many of these complications can be easily avoided with a bit of information and pre-planning. How Can You Avoid Map Folding Issues? Be Careful with Coated Stocks With coated stocks, seek out a substrate with a […]